Looking to expand your retail presence in Ahmedabad? But not sure which localities & pincodes truly drive buying demand?
Many brands rely on general population data to make expansion decisions. However, the reality is that <5% of Indians account for >95% of discretionary purchases—meaning Population Density ≠ Buying Density.
Which is why we created Xpert’s Ahmedabad Buyers Insight Report 2024—a data-backed guide revealing where, what, and how Amdavadis shop, helping brands make strategic, profitable expansion moves.
At Xpert, we analyzed over 105K+ buyers across 460+ brands—tracking retail and online purchases to uncover key spending trends, high-intent localities, and hidden opportunities for brands.
Inside the Xpert Ahmedabad Buyers Insight Report:
- The top 8 pincodes contributing to 43% of total retail purchases
- Distinct shopping habits of Ahmedabad’s top retail neighborhoods
- How Ahmedabad’s buyers compare to other metros
- Actionable insights for brands to optimize retail footprint & hyperlocal marketing
Ahmedabad: A Value-Driven Market With Premium Potential
As one of Gujarat’s most vibrant urban centers, Ahmedabad brings together traditional family-oriented buyers and a rising class of digital-first, premium-focused shoppers.
The city’s unique mix of price-sensitivity and premium appetite makes it a high-opportunity market for brands across categories.
- Apparel & Accessories dominate purchase activity, across both premium and value tiers.
- Food & Beverages see strong traction, especially in packaged and gourmet segments.
- Beauty & Wellness are still under-indexed, offering white space for new entrants.
Whether it’s a Navratri-ready chaniya choli or a Sunday visit to Manek Chowk followed by some mobile shopping, Ahmedabad buyers move between tradition and trend with ease.
Where Are Ahmedabad’s Biggest Buyers?
Xpert data reveals that just 8 key pincodes account for nearly 43% of the city’s active buyers. For brands, knowing where high-intent shoppers are concentrated is key to store placement, digital ads, and targeted marketing.
Ambavadi & Satellite: The Family-Centric Retail Core
Top Localities: Ambavadi, Satellite, Nehru Nagar
Popular Category: Apparel, Food & Grocery, Kidswear
Opportunity: Great fit for family-first brands, everyday value, and retail chains.
Think family outings to Himalaya Mall or grabbing farsan on the go—this belt blends convenience and consumption.
Ambli & Bopal: The Premium Residential Belt
Top Localities: Ambli, Bopal, South Bopal
Popular Category: Fashion, Premium Packaged Foods, Health
Opportunity: Perfect for aspirational and digitally-savvy shoppers.
This is where you’ll spot the Starbucks crowd, shoppers browsing FabIndia, and young parents comparing stroller models online.
Maninagar & Ghodasar: Traditional Meets Emerging Demand
Top Localities: Maninagar, Ghodasar, Kankaria
Popular Category: Apparel, Beauty, Footwear
Opportunity: Strong offline buyer base with growing DTC interest.
From Dhalgarwad market to Instagram-friendly pop-up stores—this area has both the budget-conscious and the trend chasers.
Where Amdavadis Prefer to Shop
Beyond residential societies, Ahmedabad’s retail pulse beats strongest at a few major shopping destinations:
- Ahmedabad One Mall (Vastrapur) – Fashion, F&B, and multiplex entertainment
- Iscon Mega Mall (SG Highway) – Premium brands & electronics
- Arved Transcube Plaza (Ranip) – Mass market fashion & food
- CG Road & Law Garden Street Market – Streetwear, jewellery, and local favourites
From bargaining at Law Garden to sipping cold cocoa at Danny’s, shopping here is as much about the experience as the purchase.
How This Report Helps Retailers
- Identify high-value neighborhoods for store launches & hyperlocal ads
- Optimize product assortment based on real consumer demand
- Personalize marketing to reach high-intent shoppers
- Reduce guesswork—make data-backed retail decisions
Brands need to go beyond traditional population metrics and focus on real spending power to make smarter retail moves in Ahmedabad. The right data can mean the difference between a struggling store and a thriving retail presence.
Get the Full Report
Don’t make expansion decisions based on guesswork. Download the Xpert Ahmedabad Buyers Insight Report 2024 for in-depth analytics and actionable insights.
About Xpert
At Xpert we track omni-channel purchases across 12M+ Indians to help brands better target their marketing & scale their distribution.
Leveraging our data brands are able to optimize their marketing spends, strategically scale their retail expansion & identify demand blindspots.
Here’s more about us: www.xpert.chat
