Looking to expand your retail presence in Hyderabad? But not sure which localities & pincodes truly drive buying demand?
Many brands rely on general population data to make expansion decisions. However, the reality is that <5% of Indians account for >95% of discretionary purchases—meaning Population Density ≠ Buying Density.
Which is why we created Xpert’s Hyderabad Buyers Insight Report 2024—a data-backed guide revealing where, what, and how Hyderabadis shop, helping brands make strategic, profitable expansion moves.
How We Built This Report
At Xpert, we analyzed over 178K+ buyers across 400+ brands—tracking retail and online purchases to uncover key spending trends, high-intent localities, and hidden opportunities for brands.
Inside the Xpert Hyderabad Buyers Insight Report:
- The top 7 pincodes contributing to 48% of total retail purchases
- Distinct shopping habits of Hyderabad’s top retail neighborhoods
- How Hyderabad’s buyers compare to other metros
- Actionable insights for brands to optimize retail footprint & hyperlocal marketing
Hyderabad: A Rising Consumer Powerhouse
Ranked among India’s top 5 retail markets, Hyderabad is a thriving hub for both modern retail and traditional shopping formats. The city’s consumers have a higher affinity for premium categories, making it an attractive market for brands.
- Electronics & Home Appliances lead the way, driven by tech-savvy consumers.
- Fashion & Accessories see strong traction, particularly in premium segments.
- Food & Beverages continue to show rising demand, with an emphasis on gourmet & organic products.
Where Are Hyderabad’s Biggest Buyers?
Xpert data reveals that just 7 key pincodes account for nearly 48%+ of the city’s active buyers. For brands, knowing where high-intent shoppers are concentrated is key to store placement, digital ads, and targeted marketing.
Banjara Hills & Jubilee Hills: The Luxury & Lifestyle District
- Top Localities: Banjara Hills, Jubilee Hills, Film Nagar
- Popular Category: Luxury Fashion, Premium Dining, High-End Electronics
- Opportunity: Perfect for brands catering to high-net-worth consumers.
Hitech City & Gachibowli: The Tech Hub & Millennial Market
- Top Localities: Hitech City, Gachibowli, Madhapur
- Popular Category: Electronics, Fast Fashion, QSR
- Opportunity: Strong market for gadgets, apparel, and digital-first DTC brands.
Kukatpally & Miyapur: The Family Shopping Hotspot
- Top Localities: Kukatpally, Miyapur, Chandanagar
- Popular Category: Home & Kitchen, Grocery, Apparel
- Opportunity: Ideal for mass-market retail, supermarkets, and value-based brands.
Begumpet & Ameerpet: Traditional Meets Modern Retail
- Top Localities: Begumpet, Ameerpet, Somajiguda
- Popular Category: Fashion, Footwear, Jewelry
- Opportunity: A blend of offline & digital-first shoppers, strong brand loyalty.
Where Hyderabadis Prefer to Shop
Apart from residential clusters, Hyderabad’s retail footfall is dominated by a few key shopping destinations:
- Inorbit Mall (Hitech City) – Premium brands, strong tech consumer base.
- GVK One Mall (Banjara Hills) – High-end fashion & luxury.
- Forum Sujana Mall (Kukatpally) – Value-driven fashion & lifestyle.
- Sarath City Capital Mall (Gachibowli) – One of the largest malls with diverse retail offerings.
For brands, integrating offline and digital strategies in these locations can maximize engagement and conversions.
How This Report Helps Retailers
- Identify high-value neighborhoods for store launches & hyperlocal ads
- Optimize product assortment based on real consumer demand
- Personalize marketing to reach high-intent shoppers
- Reduce guesswork—make data-backed retail decisions
Brands need to go beyond traditional population metrics and focus on real spending power to make smarter retail moves in Hyderabad. The right data can mean the difference between a struggling store and a thriving retail presence.
Get the Full Report
Don’t make expansion decisions based on guesswork. Download the Xpert Hyderabad Buyers Insight Report 2024 for in-depth analytics and actionable insights.
About Xpert
At Xpert we track omni-channel purchases across 12M+ Indians to help brands better target their marketing & scale their distribution.
Leveraging our data brands are able to optimize their marketing spends, strategically scale their retail expansion & identify demand blindspots.
Here’s more about us : www.xpert.chat
