Are you an Apparel brand looking to build your retail presence across India ? But unsure which cities and markets to enter first ? Which malls & high streets drive the highest footfalls ? Which localities, areas and pincodes have the highest buying potential ?
While census data helps highlight regions that have the highest population density, given <5% of Indians account for > 95% of discretionary purchases – Population Density != Buying Density.
And while using local intelligence from sales teams & identifying where competitors are concentrated has been the go-to way for validating top cities, malls & neighborhoods, these sources are still driven by intuition and not directly linked to your actual sales source- your target buyers!
What if you could base your retail strategy on how actual apparel buyers in India behave rather than generic assumptions?
Which is why we recently published Xpert’s Apparel Buyers Insight Report — a data-driven approach that identifies which districts, pincodes & localities enjoy the highest demand among apparel brands to help you strategize your retail expansion strategy.
Our data source?
We’ve analyzed retail POS and digital purchases from over 2.2 million unique apparel buyers across 500+ brands and 19,000+ pincodes to pinpoint exactly where they are concentrated—down to specific areas, localities, and housing societies. Our insights also reveal how buying preferences vary by location, influenced by customer identity traits and purchase goals.
The report aims to capture invaluable locational insights about India’s Apparel shoppers—insights that go beyond just measuring footfalls inside your store. Stop relying on guesswork and start making decisions based on real consumer data!
In the Xpert Apparel Buyers Insight Report, you’ll uncover:
This article highlights key findings from the report, helping apparel brands understand:
- The top-performing locations for apparel sales
- Pincode-level insights to avoid oversaturated markets
- City-tier breakdowns of what’s selling and where
- Where the highest-value customers are concentrated
–Where should you expand next? — Identifying the most profitable markets and pincodes for new store openings.
– Which 20% of pincodes drive 80% of your sales? — Focusing on high-impact areas with concentrated buyer activity within a city.
– Which malls attract the most buyers? — Discover the top apparel buyer hotspots with strong foot traffic and conversion potential.
– Which locations have the highest revenue potential? — Align your expansion strategy with buyer concentration and spending power.
–What apparel is in demand & where? — Understanding how apparel shopping preferences vary across different city tiers.
– What drives your target customers’ purchases? — Understanding how buying preferences, identity traits and affluence levels to optimize product assortment & messaging.
Where Are India’s Apparel Buyers Located?
Apparel buyers are highly concentrated in specific areas—thus expanding blindly where your target customers are sparse can result in wasted marketing spends and underperforming stores. Our research uncovers:
- 80 percent of apparel buyers are concentrated in just 21 percent of areas in Tier 1 cities
- Highest buyer density pincodes—ideal for Exclusive Brand Outlet (EBO) expansion
- City-wise breakdowns for key metros like Delhi-NCR, Mumbai, Bengaluru, Chennai, Pune, and Hyderabad
For instance, in Mumbai, apparel buyers are heavily concentrated in just 18 percent of the city, across 87 key pincodes. Some of the highest-performing areas include:
For apparel brands, these insights help prioritize high-converting locations and avoid costly expansion mistakes.
What Are India’s Apparel Buyers Purchasing?
Consumer preferences vary significantly across city tiers. Understanding these trends can help brands optimize inventory and tailor marketing strategies.
Our research highlights:
- Tier 1 buyers show a stronger preference for innerwear and socks
- Tier 2 and 3 buyers lean more toward T-shirts and ethnic wear
- Activewear and loungewear are rapidly growing categories across all city tiers
For apparel brands, this means:
- Stocking up on the right inventory per location
- Positioning premium vs. budget collections strategically
- Customizing online vs. offline pricing strategies
How This Report Helps Apparel Brands Expand Smarter
This report is not just a market analysis—it’s a strategic tool designed to help apparel brands:
- Pinpoint high-growth retail locations with proven buyer demand
- Optimize inventory planning based on actual consumer behavior
- Find the best catchment areas for new store openings
- Identify untapped opportunities before competitors do
How Can This Report Help Refine Your Retail Strategy?
With consumer preferences shifting rapidly, brands that leverage real purchasing data will outperform those relying on traditional expansion methods. By analyzing actual buyer transactions, we’ve mapped out the strongest apparel markets, identifying where brands should focus their retail and marketing efforts.
We’ve also analyzed apparel purchasers across Bengaluru, Delhi, Mumbai, Pune, Chennai, Hyderabad, Gurgaon, Ahmedabad, Noida, and Kolkata.
Stop relying on guesswork—Download the Xpert Apparel Buyers Insight Report now and unlock data-backed insights to drive smarter retail expansion.
About Xpert
At Xpert, we track omni-channel purchases across 12M+ Indians to help brands better target their marketing and scale smarter.
With real-time data on where buying happens—not just browsing—we enable brands to reduce guesswork and unlock untapped demand across cities.
Learn more at: www.xpert.chat
