Are you a brand looking to expand your retail presence in Pune? But need to identify which localities & pincodes truly matter based on actual buying demand?
While census data highlights regions with the highest population density, the reality is that <5% of Indians account for >95% of discretionary purchases—meaning Population Density ≠ Buying Density.
Which is why we recently published Xpert’s Pune Buyers Insight Report 2024—a data-driven guide revealing where, what, and how Punekars shop, empowering brands to make informed expansion decisions.
Our Data Source?
At Xpert, we’ve tracked over 192K+ Pune buyers making retail and digital purchases across 450+ brands, uncovering WHERE they are concentrated and WHAT they are buying!
In the Xpert Pune Buyers Insight Report, you’ll uncover:
- The top 9 pincodes driving 43% of all retail purchases
- The distinct shopping preferences of Pune’s top neighborhoods
- How Pune buyers compare to other metro shoppers
- Actionable insights for brands to maximize hyperlocal impact
Pune: A Rising DTC & Retail Powerhouse
Ranked #2 in West India, Pune houses ~10% of all tier 1 DTC buyers. The city’s shopping habits reflect a unique blend of traditional and modern preferences, making it a dynamic market for retail brands.
- Electronics & Home Improvement lead spending, outpacing many metros.
- Food & Beverages purchases show a strong demand for premium & health-conscious options.
- Pune buyers are location-loyal, with high repeat purchases in key neighborhoods.
Where Are Pune’s Biggest Buyers?
Pune’s spending power is concentrated in just 9 key pincodes, housing 43%+ of active buyers. Understanding these prime neighborhoods can be a game-changer for brands optimizing store locations, hyperlocal marketing, and inventory planning.
Koregaon Park & Kalyani Nagar: Premium Lifestyle Hubs
- Top Localities: Koregaon Park, Kalyani Nagar, Viman Nagar
- Popular Category: Fashion & Luxury
- Opportunity: High potential for premium DTC brands, apparel, and fine dining.
Baner & Aundh: The Tech & Startup Corridor
- Top Localities: Baner, Aundh, Balewadi
- Popular Category: Electronics & Home Improvement
- Opportunity: A prime market for consumer electronics and smart home products.
Hinjewadi: Pune’s IT & Millennial Hub
- Top Localities: Hinjewadi, Wakad, Pimple Saudagar
- Popular Category: Food & Beverages
- Opportunity: Strong demand for quick-service restaurants and premium grocery options.
Kothrud & Karve Nagar: Family-Focused Retail Hotspots
- Top Localities: Kothrud, Karve Nagar, Bavdhan
- Popular Category: Home Essentials & Apparel
- Opportunity: Ideal for brands targeting family-oriented and convenience-driven shopping.
Where Shoppers Actually Show Up
Beyond residential clusters, Pune’s retail hotspots include some of the most high-footfall malls and shopping districts:
- Phoenix Marketcity (Viman Nagar) – Premium brands, high weekend traffic.
- Pavillion Mall (Shivaji Nagar) – High-end retail and lifestyle stores.
- Westend Mall (Aundh) – Stronghold for mid-range fashion and accessories.
- Amanora Mall (Hadapsar) – A key destination for families and F&B brands.
For maximum impact, brands should focus on both high-spending neighborhoods and key malls to reach Pune’s most active shoppers.
How This Report Solves Your Retail Challenges
- Identify high-value locations for offline stores and hyperlocal ads
- Optimize inventory based on real consumer demand
- Personalize marketing campaigns for high-intent shoppers
- Plan data-driven expansion strategies for retail and DTC growth
📊 Key Takeaways for Brands:
Hyperlocal insights are essential for brands aiming to maximize sales and customer retention in Pune. Understanding who buys, what they buy, and where they shop leads to smarter decisions and better ROI.
Download the Full Report
Refine your Pune retail strategy with the full Xpert Pune Buyers Insight Report 2024, featuring deeper analytics and actionable strategies.
About Xpert
At Xpert we track omni-channel purchases across 12M+ Indians to help brands better target their marketing & scale their distribution.
Leveraging our data brands are able to optimize their marketing spends, strategically scale their retail expansion & identify demand blindspots.
Here’s more about us : www.xpert.chat
